Why has the internet has "latched on" to the Vuvuzela?

Today, Youtube added a  button to it's video interface (it looks like a soccer ball) that, when pressed, produces the joyous music that is the vuvuzela.  The vuvzela is a small trumpet-like instrument that is played in Africa for celebration, and to annoy those around you.  No one really took notice to this small, incredibly annoying pitiful excuse for an instrument until the World Cup in South Africa.  When the games started many South Africans played vuvuzelas, much to the dismay of the other people in the stands.  See, the vuvuzela emits an ear-shattering 120dB of sound pressure.  That is almost as much as a jet engine.

  A typical vuvuzela

But, because the internet is full of people that latch on to anything remotely annoying and obscene, the internet community has gone crazy with vuvuzelas.   As previously stated, Youtube added a vuvuzela button that adds the glorious sound to any and all videos.  Also the popular imageboard 4chan added the wonderful sound of the vuvuzela to its website, much to the dismay of its users.  Several news reports have been aired about the vuvuzela.  Their is even talk of them being banned from the World Cup.  But yet the videos about the vuvuzela and the annoying "bzzzzzzzzzzzzzzzzzzz!"  continues from all corners of the internet.  

An image making fun of the vuvuzela noise on 4chan